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Why Your Real Estate Business Needs Color Correction Services

Professional photo retouching services

A high class real estate deal requires high class photography editing services. Nothing cheapens the look of a million dollar home more than a standard point and shoot camera job.

In fact, it’s been shown that homes in the $400,000 to $500,000 range will sell within six months, 64% of the time, when captured and advertised using high-end DSLR cameras. By comparison, only 46% of point-and-shoot photos sold as quickly. The same trend holds true for million dollar homes: 35% within six months for the professional real estate photo editing jobs, and only 30% of the regular ones.

There are a number of reasons why that might be. For one, professional photo editing can utilize color correction services that make scenes look the way they should in real life, as opposed to unrealistic. And professional photos simply capture the eye more.

And the more that meets the eye, the more people share. Professional photographs are twice as likely to circulate media through shares as user-generated photographs. The more that goes around, the more people will see it, the more potential buyers. You get the picture!

That’s why it’s important to hire a professional photographer for all of your real estate needs. It may seem like a waste to spend money on services you feel like you could do yourself, but the fact is that the untrained eye has a hard time capturing the proper angles, light, and composition that makes a professional photograph so much different than an amateur one.

And let’s face it, realtors don’t have the time to spend years studying photography the way professionals have. There’s a reason they’re in this for a living. While it would seem that the prevalence of cameraphones and digital photography would have made professional photo editing services obsolete by now, color correction services are more in-demand than ever.

Try it yourself: Hire a freelance photographer for your next sell. If you see results, you’ll know that the services have worked. From there, you can continue to develop a working relationship that could lead to a more lucrative career for the both of you!

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